I used to write copy that made people fall asleep.
"Our program offers comprehensive leadership assessment and strategic development frameworks..."
UGH.
I sounded like a business school textbook.
But here's what I figured out...
People don't care about your fancy frameworks.
They care about not feeling like a fraud.
They care about their team actually respecting them.
They care about making tough calls without losing sleep.
I learned this the hard way when a client told me:
She said: "Your copy sounds like a robot wrote it."
Ouch. But true.
So I stripped out all the fancy words.
Instead of "comprehensive leadership development program" I wrote "stop second-guessing every decision you make."
Instead of "360-degree feedback assessment" I wrote "finally know what your team really thinks about you."
Response rates improved.
Resonance got better.
But what really mattered?
My clients finally got the results they wanted.
Because their prospects finally understood what they were buying.
Look...
Your product might be amazing.
But if you can't explain how it changes someone's Tuesday, you're toast.
People don't buy features.
They buy a better version of tomorrow.
Try this prompt next time you're stuck:
🔶 The Benefit Builder AI Prompt 🔶
I'm a [insert your role or business] operating in the [insert your niche] niche, and my target audience is [insert your target audience]. We need to write copy that highlights the key benefits of our product or service. Please ask me the necessary questions one-by-one (not all at once) to generate benefit-focused copy. This should feel like a back-and-forth conversation with a copywriting expert. Based on the responses to these questions, generate benefit-focused copy that includes: - Headline: A compelling headline that grabs attention and highlights a key benefit. - Introduction: A brief introduction that introduces the product or service and its main benefits. - Feature-Benefit Pairs: A list of key features paired with their corresponding benefits. - Unique Selling Points: Highlight what sets my product or service apart from the competition. - Customer Testimonials: Include quotes or testimonials from satisfied customers. - Call to Action: A strong call-to-action that encourages the reader to take the desired next step.